Looking for ways to improve your Shopify Web Designing store and online business? Read this blog post in its full to gain practical suggestions on how to expand your Shopify store.
Shopify, one of the leading eCommerce systems, is efficient and simple to use. It is used by nearly 4 million businesses because it is simple to use and produces visually appealing storefronts.
Every category has hundreds, if not thousands, of internet shops, showing that the market is highly competitive. This blog post will cover all you need to know to grow and improve your Shopify business in this highly competitive market.
So let’s get started!
1. Use social media to promote your products.
We are all aware of how popular social media has become in recent years. People like scrolling through social media posts and news feeds. According to research, Facebook had 2.93 billion MAUs (Monthly Active Users) in the second quarter of 2022. You can use social media networks to expand your customer base.
Social media platforms may help you reach out to potential customers and grow your Shopify business in a variety of ways. You can use social media networks to raise brand exposure, engage customers, solicit feedback, and sell products through social selling.
Shopify also contains features that allow you to connect your store to social networking sites and advertise your products in a variety of places. It assists in converting followers into consumers on popular social media platforms such as Facebook, Instagram, Tiktok, and YouTube.
2. Increase the Mobile Usability of Your Store
Consumers’ preference for mobile purchase is simply inescapable at the moment. According to Statista, US mobile commerce revenues will exceed $360 billion in 2021 and are expected to reach $710 billion by 2025.
Making your online store mobile-friendly is thus critical if you wish to thrive in the eCommerce industry. Nowadays, more people purchase online utilizing their smartphones and shopping apps.
To engage in mobile commerce
- Please use a responsive and mobile-friendly Shopify theme.
- Include options such as WhatsApp login and smartphone login.
- Replace the new navigation bar with a hamburger menu.
- Compress and optimize product images.
- Create mobile-friendly forms and popups.
- The AMP version of your online store should be enabled.
If your customer base is large enough, you may take advantage of m-commerce by developing mobile shopping apps for Android and iOS for your store.
3. Boost Organic Traffic using SEO
We’re all aware of how important organic traffic is to the growth of Shopify stores. By making your Shopify store SEO-friendly, you may increase your exposure on search engines and earn organic traffic. The following are some basic steps you may do to optimize your Shopify store for search engines:
Create a sitemap. Ensure that all of your product pages have a sitemap and are indexable.
Improve Meta Data: Create interesting and unique meta titles and descriptions in Shopify to help search engines understand your website.
Increase loading speed:
Check that your website complies with Google’s key web standards. If not, try shortening the time it takes for online pages to load. The PageSpeed Insights tool will help you determine how effective your website is.
Use the appropriate navigation:
Use breadcrumbs to make it easier for customers to browse your Shopify store.
Find and Apply Profitable Keywords:
Conduct constant keyword research to uncover popular searches and create useful content around them to better meet the needs of your clients.
Use a Shopify theme that is SEO-friendly:
Choose a theme that loads swiftly and is very responsive. You will benefit from SEO as a result of it.
Improve the User Experience:
Make sure your Shopify store is easy to use and offers customers a hassle-free purchasing experience.
Make Backlinks to Your Website:
Create backlinks from other websites to your Shopify store to significantly increase your rankings. Popular strategies include link swaps, guest posting, and HARO.
These were just the basics of SEO!
There are numerous more elements to consider while SEO-ing your website. You may need to hire an SEO consultant to optimize your Shopify store for search engines and improve your organic reach.